Google Docs is free, but the time you waste formatting quotes and the work you lose to unprofessional-looking proposals costs far more than £39 a month. QuoteSmith uses AI to generate branded, professional proposals in minutes — not hours.
No credit card required. First proposal is free.
QuoteSmith vs Google Docs at a glance
Why professional proposals win more work than typed documents
Many tradespeople start out writing quotes in Google Docs because it is free and familiar. You type up a job description, add some prices, and email it as a PDF. It works — technically. But there are serious problems with this approach that cost you money in the long run.
First, every quote starts from scratch or from a poorly maintained template. You spend 30-60 minutes per quote fiddling with formatting, writing descriptions, and making sure the numbers add up. That is unpaid time you could spend on billable work.
Second, the result looks like a typed document — because that is exactly what it is. When your potential client receives your Google Doc alongside a competitor's professionally branded proposal with a detailed scope of work, project timeline, and terms and conditions, they will instinctively trust the more professional document. First impressions matter enormously when someone is about to spend thousands of pounds.
QuoteSmith is not a word processor. It is a purpose-built proposal generator that uses AI to create professional documents automatically. You enter your job details and line items, and QuoteSmith's AI writes a complete proposal for you — including a detailed scope of work that uses correct trade terminology, a realistic project timeline, payment terms, and comprehensive terms and conditions.
The output is a polished, branded PDF with your company logo, contact details, and professional layout. Every proposal is consistent, complete, and designed to win work. What takes you an hour in Google Docs takes five minutes with QuoteSmith.
Google Docs is free to use, but the real cost is your time. If you spend an average of 45 minutes writing each quote and you send 10 quotes per month, that is 7.5 hours of unpaid work every month. At a modest day rate of £250, that time is worth over £230 per month — nearly six times the cost of QuoteSmith.
Then consider the quotes you lose because your document looked less professional than a competitor's. If upgrading your proposals helps you win just one additional job per month, the return on a £39 subscription is enormous.
AI-written scope of work: No more staring at a blank page trying to describe what the job involves. The AI writes it for you using professional trade terminology.
Automatic terms and conditions: Every proposal includes comprehensive T&Cs that reference UK building regulations — something most Google Doc quotes completely lack.
Professional branding: Your logo, company name, and contact details are presented in a clean, professional layout automatically. No more fighting with headers and margins.
Consistent quality: Every proposal follows the same professional format. No more variation in quality depending on how much time you had that day.
Keep using Google Docs if: You send fewer than one or two quotes per month and presentation does not matter for the type of work you do.
Switch to QuoteSmith if: You want to win more work by looking professional, save hours of time each month, and stop worrying about formatting and content. Your first proposal is free with no credit card required — see the difference for yourself.
Google Docs quotes look unprofessional and take a long time to format. Every quote starts from a blank page or a poorly formatted template. There is no branding, no automatic calculations, and no professional PDF output. Clients compare your Google Doc against competitors using proper quoting software — and first impressions matter when you are asking for thousands of pounds.
Google Docs itself is free, but the time you spend formatting quotes is not. If you spend 30-60 minutes writing and formatting each quote, and you send 10 quotes a month, that is 5-10 hours of unpaid work. At even a modest hourly rate, the hidden cost of Google Docs far exceeds QuoteSmith's £39/month subscription.
Yes, significantly. QuoteSmith generates professionally designed, branded PDF proposals with your company logo, colours, and details. The AI writes detailed scope of work sections, project timelines, and terms and conditions. The result looks like it was prepared by a professional estimator — not a typed-up document in a word processor.
Most users report creating a complete proposal in 5-10 minutes with QuoteSmith, compared to 30-60 minutes manually in Google Docs. That is an 80% time saving per quote. Over a month of regular quoting, this adds up to hours of time you can spend on billable work instead.
See the difference a professional proposal makes. Create your first AI-powered proposal for free — it takes two minutes and no credit card is required.
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Read more: Best Quoting Software for UK Tradespeople in 2026